Budweiser and Coors Battle Over Beer Can Claim

FOX, Miller/Coors and InBev all yammering and one suing regarding “truthfulness?” Comedy and irony thy name is MEGA brews and FOX-PGA

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What does it really mean to have the “world’s most refreshing can?” Well, we are about to find out.

The gauntlet has been set for whether or not a new aluminum innovation from Coors really offers beer drinkers a “smoother, more refreshing pour” from the “world’s most refreshing can.”

The contender: the King of Beers. Coors’ rival company Anheuser-Busch, the North American unit of A-B InBev and brewer of Budweiser and Bud Light, has filed an official complaint with the Nationall Advertising Division of the Council of Better Business Bureaus about the truthfulness of Coors’ advertising campaign.

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