Hello Kitty Beers Make a Splash in Asia

Gee, with great branding ideas like this, should NOLA be afraid? Maybe not. See next story for that controversy-PGA

 

Hello Kitty beer

Like many people approaching 40 years of age, it appears Hello Kitty is having a midlife crisis.

No, she hasn’t run out and bought a Harley or had a steamy tryst with the plumber (sorry, Mario). Instead, the Japanese pop icon has engaged in a decidedly adults-only undertaking – brewing her own beer.

That’s right; Hello Kitty beer is a thing, at least in Asia.

There are six Hello Kitty beers, which come in easy-drinking fruit flavors like peach, lemon-lime, passion fruit, and banana. They have about half the alcohol content of mainstream American beers – a Budweiser runs 5 percent alcohol-by-volume, where the Hello Kitty brews range from 2.3 percent to 2.8 percent.

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