Written by Fraz Hofer for Tempest in a Tankard
We see a similar narrative trajectory in the craft beer world. We know the broad outlines of the story. Insipid lager washes over North America like a tsunami in the post-war period, itself answering a desire for lighter beers. But then along comes a new generation of beer drinkers not content to drink marketing form over brewing substance. Hops carried the day, the more bitter and aromatic, the better.