Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad

Courtesy businessinsider.com
Courtesy businessinsider.com

“Let them sip their pumpkin peach ale, we’ll be brewing us some golden suds.”

Only losers drink pumpkin peach ale. Everyone knows this. Except, wait, what’s that? Elysian Brewing, the Seattle brewery that Anheuser just purchased last week, makes a … yes … pumpkin peach ale. It’s called “Gourdia on My Mind .” Anheuser is literally mocking the consumers of the COMPANIES THEY NOW OWN. Honestly, how devastating is that for the Elysian brewing team? Your owners think your customers are pretentious hipsters. These are the people who own your business. I’m sure you’ll be surprised to learn that Twitter handles of employees like @ElysianMatt have already been deleted after they informed the public that employees weren’t even informed of the acquisition before it was announced online.

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