Written by Franz Hofer for A Tempest in a Tankard
Are we imbibing the liquid itself? Or is there more to it?
What about the conditions under which we consume the beer? Are we with friends at a pub? Is the beer part of a sumptuous meal? Or does the beer conceal its identity as part of a blind tasting? Are we consuming an aura? The reputation of a brewery? A BeerAdvocate or RateBeer score? Hype? Marketing?
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