MillerCoors Sued For Marketing Blue Moon As Craft Beer

MillerCoors Sued For Marketing Blue Moon As Craft Beer

Evan Parent would frequently stop into San Diego stores like Ralphs, Vons and 7-Eleven to pick up some Blue Moon. Now, he has filed a class action lawsuit against MillerCoors, brewers of that popular wheat beer.

How did Parent go from buying Blue Moon to suing its maker? The lawsuit (which you can read here) was filed on April 24, and maintains that Parent purchased Blue Moon because the beer’s ads, price and placement among craft beers led him to believe it was also a craft beer.

That myth was shattered when, in the summer of 2012, Parent’s friends informed him this wasn’t the case. Though he didn’t believe them at first, after some research he discovered they were right. He hasn’t purchased a Blue Moon since.

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