How to Drink All Night Without Getting Drunk

The professor cannot vouch for this method, but it is interesting…
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“That guy from the TV commercials!” That’s what they call him, either because they don’t know his name, or are by now too drunk to remember it. As the co-founder and chairman of the Boston Beer Company, he has appeared in countless Sam Adams commercials over thirty years. And, while this always-smiling man is a regular guy like you and me while walking the street, the second he enters a bar Jim Koch becomes a celebrity.

We met at a midtown Manhattan monstrosity called The Keg Room, where at least four people stopped Koch to say hello as we made our way to a table. One apologized for currently drinking something yellow and fizzy as opposed to a Boston Lager as we sat down.

“So many beer lists are poorly arranged, but this is pretty nice,” Koch noted. “A good mix of styles, not just a bunch of IPAs like most bars have nowadays.”

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