Say No to Style Loyalty in 2016

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Written by Franz Hofer for A Tempest in a Tankard

Coke or Pepsi. Bud, Miller, or Coors. Many a craft beer aficionado has railed against brand loyalty, criticizing the consumption of advertising over what’s in the bottle. And rightly so.

But a specter haunts the craft beer world –– the specter of style loyalty. A chicken in every pot and an IPA in every fridge is one thing. Entire lineups of IPAs?

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