America’s museum of record is ready to take beer history seriously. The Smithsonian recently hired its first beer scholar to run the new Brewing History Initiative chronicling the history of American brewing.
The groundbreaking new job belongs to Theresa McCulla. It entails keeping track of current trends in the industry and telling the cultural story of “the role beer has played — and continues to play — in American history,” according to a story in Smithsonian Magazine. In short, its a job that just made every beer lover have deep seated jealousy for McCulla.
“If you look at the history of beer, you can understand stories related to immigration and industrialization and urbanization,” McCulla told Smithsonian Magazine. “You can look at advertising and the history of consumer culture and changing consumer taste. Brewing is integrated into all facets of American history.”
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