When Big Beer Thinks It’s Still Craft

In a couple months, Chicago Tribune reporter Josh Noel will release his multi-year odyssey into the story of Goose Island and AB InBev. It is an exceptionally well-reported story about what happens to a brewery and its beer once it becomes a brand in an international corporation’s portfolio. If you want a sense of what you’ll find inside, I refer you to Josh’s latest article at the Trib. It captures all the elements present in his book by describing the moves ABI is making with Goose to perk up a brand that tanked in 2017.

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