Five Things I Learned About AB-InBev While Reading Barrel-Aged Stout and Selling Out


Here’s something that I know is true of myself, and I assume is probably true of a lot of other beer writers: We don’t necessarily read a lot of physical books about beer these days.

Oh, perhaps we did once upon a time. I certainly read beer books voraciously in the late 2000’s, devouring information (as it existed at the time) about beer styles, beer history, homebrewing (thanks, Charlie Papazian!), beer science and the occasional forays into beer politics and economics. But once you become really invested in a subject like beer, or embedded in some niche within the brewery landscape itself, new beer books tend to lose their allure—especially books in the “here’s what’s going on in beer right now” vein. Why? Because for one, they’re likely to be out of date by the time they even reach publication. The more the pace of change within craft beer accelerates, the shorter the shelf life is of those books.

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