Buzzed Cuts: Barbers Entice Customers by Offering Beer

If you ask Louisville, Ky.’s Melissa Gray about the burgeoning relationship between haircuts and beer from craft breweries, the third-generation barber who opened her own shop in 2016 will list nearly a dozen reasons why she thinks the two were made for one another. At the top of that list is the hyper-local aspect of beer, the fact that it allows people (specifically, men) to feel more comfortable being groomed, and that it eases potential wait time. But Gray is also quick to say she never wanted Beards and Beers to become a bar with a barbershop in it.

“My clients don’t want to get their hair cut in a rough redneck bar,” she says with a laugh.

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