As the craft landscape has become increasingly competitive and as growth has slowed, some craft brewers are beginning to alter their approaches to expansion.
While some companies have restructured their sales and marketing teams and laid off employees, others are starting to reexamine their brick-and-mortar strategies. Take the divergent paths of Other Half Brewing Company in Brooklyn and Renegade Brewing Company in Denver, for example.
Other Half yesterday announced that it had purchased the former Nedloh Brewing Company facility in Upstate New York, which closed in October 2017, for $660,000. The 4-year-old, 8,000 sq. ft. facility, which includes a 10-barrel brewing system and taproom, will be transformed into a second location for Other Half as it looks to service demand in a more emerging market.
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