Global Craft Beer on a Sea of IPA: sameness masquerading as difference?

Written by Franz D. Hofer for A Tempest in a Tankard

Franz Hofer
American-style IPA, that beloved child of the craft beer renaissance, has left the building. In recent years, IPA has become detached from its local context on the West Coast of the United States to emerge as a globalized signifier of everything exciting and novel about beer and tastes in beer. IPA in all its subsequent iterations has become so dominant that it now does double duty as an agent for craft beer in general, itself a stylized approach to the production and consumption of beer. This free-floating global style has since reterritorialized itself in local contexts the world over, sometimes threatening to displace home-grown local styles that had become mundane and less desirable through their familiarity. Local breweries and taprooms have sprung up on every urban corner and every countryside crossroad serving this global style in a local setting, introducing its enthusiastic patrons to an exciting new taste and powerful elixir.

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