Flagship February/Mac & Jack’s: #1 with a Bullet


By Stephen Body
FLAGSHIP FEBRUARY…sounds like just another contrived event, made up to make somebody some quick cash, doesn’t it?

You could not be more wrong.

Flag February was conceived by two guys named Jay R. Brooks and Stephen Beaumont and it addresses one of the things about craft beer and our buzz-seeking culture that has always concerned me the most. We as beer fans are kinda, well, trendy. I’m no better about this than anybody else. New beers get me all atwitter, especially if the “new” part is some emerging style or variation or technical approach that breaks some new ground.

But the downside of that is that true greatness in craft brewing – those beers that set a new milepost and help breweries make their mark in the craft beer culture – often get lost in our communal rush after Buzz and Novelty and staying Hip and Current.

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