Anheuser-Busch Faces Lawsuit Over Veza Sur Craft Positioning


The Professor hopes for the best here, The big brewers have done this kind of thing for a long time. But he has his doubts. GOOD LUCK!

A proposed class-action lawsuit alleges that Anheuser-Busch InBev is deceiving consumers by positioning its Veza Sur brewery in Miami as a craft brewery.

Consumers Byron Jackson and Mario Mena Jr. filed lawsuit last week against A-B and its subsidiary, Miami Beer Ventures LLC (MBV), in the U.S. District Court of the Southern District of Florida Miami Division.

Jackson and Mena, who both live in Miami-Dade County, claim they were misled into purchasing what they believed to be craft beer made by a small brewery with Latin roots in Miami’s Wynwood Arts District.

“In reality, it is simply another one of the dozens of brands made by the largest brewer in the world, Anheuser-Busch,” the complaint reads. “It has no authentic Latin roots, and is not even made in Miami.”

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