All good chefs know that the appearance and presentation of food is just as important as the flavor. If a steak is an unappetizing shade of gray, it will seldom be appreciated, even if it’s delicious. It’s the same with beer; a great deal of the perception and appreciation of beer comes from the way it looks. Everyone likes to see a sparkling, clear European pilsner, Oktoberfest, or pale ale, and even dark styles such as stout and porter look a lot better when they are clear black instead of muddy brown.
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