The Thrill is Gone

Part of the beauty that lies in beer is the discovery. There are a plethora of styles, a barrage of nuances,and a myriad of contexts in which to discover the king of beverages. When the would-be beer drinker starts the quest of exploring a fresh world of beer, it seems as though the sky is the limit. Bottles are purchased, locations are scouted, rumors of rare bottles become fictive hopes…

And then it happens.

One day, the beer drinker becomes aware that the thrill for discovery is a little less thrilling. Searching for the rare bottle takes a back seat. The 100 tap handles do not seem as awe inspiring. As Scott from Manland once told me, the kid in the candy store feeling is not there any more.

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