Something is Brewing in the Finger Lakes — and it’s All About BEER

Writer unattributed at WaynePost.com

Courtesy prweb.com
It’s no secret that the Finger Lakes is home to over 100 wineries, but few people realize it’s also home to a number of craft beer brewers as well. With over a dozen microbreweries in the region, plus another dozen or so brew pubs and tap houses, we have the makings of a beer trail — the Finger Lakes Beer Trail that is. Local beer-enthusiasts, Adam Smith and Theresa Hollister, recognized the need for increased awareness and promotion of the region’s growing beer culture, so in February they co-founded Finger Lakes Beer Trail Marketing & Tourism Associates.

While Smith and Hollister modeled the concept of the Finger Lakes Beer Trail after the wine trails of Seneca, Cayuga, Keuka, and Canandaigua, the beer trail is not limited to just the outlines of the lakes. They have mapped out an area that spans roughly 135 miles across the central part of New York state, stretching east-west from I-390 to I-81 and north/south from I-90 to I-86 / NY 17, resulting in a trail abundant with natural beauty along which tourists and beer aficionados alike can enjoy a tasty selection ranging from small-batch pub brews to award-winning bottled craft beers. There are also numerous opportunities for brewery tours along the way.

“Our mission is simple,” says Hollister. “Increase the visibility and reputation of the region’s craft brewers and other brewing and beer-related businesses.”

In doing so, they also hope to attract more beer-loving tourists to the Finger Lakes region, which in turn will help to stimulate the local economy.

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