The Evolution of Pabst Blue Ribbon’s Beer Advertising

From sloshspot.com. Author not credited

Pabst Blue Ribbon, also known as PBR, is the most famous product of the Pabst Brewing Company, and incidentally, my favorite beer. Known by a few different names (Pabst Best Select and Pabst Select), before its current PBR moniker, PBR has been around since 1882. A while back I realized that I don’t think I’ve ever seen, watched, or heard a PBR advertisement though. I know the brand had experienced a cult renaissance during the last decade or so, and that my grandfather used to drink it when he was my age, but that was about it. A friend of mine showed me a vintage Pabst ad from the forties and, because it was so seemingly ridiculous, it made me wonder how these advertisements (and alcohol marketing as a whole) had evolved over the years. I’ve included some advertisements from the last century, as well as my commentary on what I believe the marketing approach was at that time so that we all can enjoy the evolution of this beloved brand.

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