SYDNEY, Oct. 16 (UPI) — An Australian beer company has landed itself in Disney’s cross hairs with an ad campaign featuring the likeness of Snow White in bed with semi-nude dwarves. The Foundry, brewers of Jamieson’s Raspberry Ale, said the “Ho White” campaign, based on characters from Disney’s 1937 animated film, “Snow White and the Seven Dwarves,” is designed to convince consumers the beverage is “anything but sweet,” The (Sydney, Australia) Daily Telegram reported Friday.
“AP–Robert Spencer, a tall former college basketball player, looks up from his table in a busy Charleston, SC, restaurant.”
“‘Do you have any Mobius beer?’ he asks, but only gets a quizzical look from the waitress. Spencer, who began selling his new ‘energy beer’ earlier this month, isn’t fazed. ‘In a year,’ he says, ‘I think we’ll be worldwide.'”
Profile for Mr. Spencer…
“Job Description: Founder of Mobius Beer, the company that produces and distributes the first ‘energy-infused’ microbrew, containing taurine, ginseng, caffeine, and vitamin B1.”
Here are excerpts and links to several articles on contract brewing…
“Some companies called beer marketing companies are not breweries at all but contract out all their brewing operations. They have no formal corporate facilities beyond an office, if that, but present themselves as a traditional brewery like any other. Examples of these marketing companies are Pete’s Wicked and Pabst Brewing; there are no longer any physical breweries for these companies.”
“For many brewers, contract brewing is a means to establish a brand and actually generate revenue before embarking on a fundraising and building program for a new brewery. With a larger brewery handling the brewing labor as a fee service, the brewery-to-be can better test the market and attract investors before committing hundreds of thousands of dollars to a new building or renovation program.”
“For some brewers, it is simply a logistical necessity. Hawaii’s Kona Brewing finds it more cost-effective to contract their U.S. beers on the West Coast rather than ship everything produced from the islands. For others, it is a legal requirement: Due to a hindrance of Texas state law, Houston’s Saint Arnold Brewing brews all the beers for the Texas locations of California’s brewpub chain BJ’s Restaurant & Brewhouse.”
“Homebrewers are a lot like amateur musicians. Sooner or later, they begin thinking how much fun it would be to take their hobby to a professional level.”
And finally with a Beer Wars (the movie) twist…
“It turns out that New Century is based in Boston, but contract brewed by Lion in Wilkes Barre PA (nothing wrong with contract brewing per se, Sly Fox brews some fantastic beers for Southampton). New Century makes two beers, Edison, is a 4% ABV light lager sold in clear bottles and Moonshot ‘69 a caffeine infused golden lager (which has a 1.44 score on Beer Advocate). Are these really great examples of ‘creative and passionate’ craft beer? I have nothing against a light/crisp lager on a hot summer day or a rich caffeinated coffee stout on a cold winter night, but a light beer in a (skunk prone) clear bottle and a pils with 69 mg of pure caffeine added? Come on.”
This column is dedicated to things The Professor discovers along the way to researching other things related to beer. It will appear randomly, depending upon when material presents itself.
Slo Brewing: you may remember quite a while ago this was distributed throughout the U.S. One of the major styles disributed at the time was Blueberry Ale. What you may not have know it that it was contract brewed by August Schell, also out of New Ulm. It also seems to have a connection with Downtown Brewing: a small chain of brew based pubs in California.
Perhaps our California-based writer, Mr. Becham might enlighten us regarding the confusion here?
If you spend time on the net researching this you’ll find it quite confusing. Apparently Schell was contracted to brew Slo which has somehow, sort of, yet sort of not, morphed into Downtown. The Slo brand hasn’t been seen on the east coast for quite some time. Mr. Carman, one of our writers, informs us he has one of the Blueberry Ale bottles in his collection and remembers it being good, but not outstanding by any means. Here’s a quote he sent The Professor…
“Somewhat unremarkable base with a decent amount of blueberry juice or extract. Compliments must be paid since blueberry is one of the harder fruits to keep in the bottle until it’s poured. But the base could have been more substantial, and less of a slightly fizzy blueberry quaffe. No hops, but few expected, blueberry being the focus.”
Apparently Schell does other contract brewing, as other breweries do or have done in the past, including (But by no means limited to…) F.X. Matt, St. Croix Brewing Co., Shipyard (which has also had their beer contacted brewed in the past) and Lion. This doesn’t even cover the major brewers who sometimes brew under labels under than their own as if they were micro-brewers or brewpubs packaging their own product. There will be more on contract brewing in the next post.