Beer label art matches the quirky character of the microbrews

Craft beers use labels to promote their region or maker’s individuality.

Written by Veronique de Turenne for LA Times

True confession: The first bottle of Black Dog Ale I ever bought wasn’t for the taste or the price or even the reputation. What separated that six-pack from hundreds of others in the 40-foot-long beer case was the black Labrador retriever on the box. There he was — the noble profile, those silky ears, his golden eyes gazing into the distance. And to clinch the deal, behind him rolled a tree-filled alpine meadow, backed by snowy mountain peaks.

I didn’t buy the beer, I bought the label. And it’s not just any label. With the detailed drawing of the dog, the idealized depiction of the place, all rendered in rich colors, with an unmistakably retro vibe, it’s the modern-day version of that other icon of advertising— orange crate art.
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Beer Profile: Billy’s Chilies

Image courtesy

Profiled by Ken Carman

You’re going to have to excuse me, I’m doing this one from memory. I had this beer at the Bluebonnet and describing one beer from something like the BB is almost like describing a single drop in a thunderstorm. I type “almost” because this one stood out: not for what it was but what it wasn’t.

You would expect a beer with anaheim, fresno, serrano, jalapeno, habanero peppers in it would be overwhelming: especially one with a light ale body like this. Well, I believe “ale,” but to be honest I’d need another taste minus the thunderstorm to be sure. I can usually tell the difference: ale more fruity, lager variable amounts of a sulfur-like sense.

But, instead of a pepper whack, the spicing here is gentle: subtle; just enough to tingle the buds. No hops evident and aroma is pepper… not much else. The example I had was clear and a little darker than Bud: not dark at all, really.
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Ye Olde Scribe’s VERY, VERY Incredibly Bad Beer Report

(Please refer to #8 for the source of both the following photo and the related story-Prof. GA)

Ever watch “Six Feet Under” when it was on? Someone always dies in the beginning, some ironic some very sad or even funny ways. Scribe LOVES beer. He first started writing ABOUT beer. But just like any alcoholic beverage, to say beer can make be used as an excuse to do stupid things is so much an obvious “duh,” it’s dumber than a Homer Simpson ‘DOH.'” Here are just a few either stupid, or sad, beer and alcohol related deaths Scribe has discovered by visiting Doctor Google. (Hopefully he doesn’t offer certain enemas.) Murder is included. Scribe dares you not to laugh, feel sad or shake your head in wonder. Scribe warns you: some of these are a bit gruesome. If you’d rather NOT, DON’T click.

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