When You Say Bud, You Have Not Said it All, Thank You Very Much

“Words do not adequately describe how much I hate this company.”

– Matt Welch (quote listed on picture from original post)

Written by Matt Welch for reason.com

When the domestic beer industry consolidated into a duopoly of Anheuser-Busch InBev vs. MillerCoors in 2008, I was happy. Not because I like duopolies (or their mono cousins), but because I don’t. As a general rule, the faster that industries try to consolidate away the competition, the faster they become uncompetitive, and leak away market share. Companies with a captive consumer base tend to treat them like, well, captives. As the Wall Street Journal’s William L. Bulkeley put it in a smart 2006 piece about the suddenly troubled photo-processing duopoly of Eastman Kodak and Fuji Photo Film,

Photography and publishing companies shouldn’t be surprised when digital technology upends their industries. After all, their business success relied on forcing customers to buy things they didn’t want.

Lo and behold, American customers are busy this year not wanting all those Coors Lights and Bud Longnecks:

Frank Booth would approve

The $100 billion U.S. brewing industry is staggering into its crucial selling season from its weakest position in years. Sales for 11 of the biggest brands fell in the four weeks ended May 16, according to SymphonyIRI, and only four of the top 30 — Keystone Light, Modelo Especial, Yuengling and Pabst Blue Ribbon — posted gains. Meanwhile, despite massive measured-media support, category titans Bud Light, Coors Light and Miller Lite all declined. Continue reading “When You Say Bud, You Have Not Said it All, Thank You Very Much”