Ojai Beverage Company

Written by Tom Becham

In a previous article, I wrote about the Salute! beer festival, sponsored by the Ojai Beverage Company, or OBC as they often refer to themselves. I also promised an article specifically about OBC: here it is!

Ojai Beverage Company (Ojai, pronounced “O’-hy”) is a relatively recent addition to the Ventura County area of Southern California. Owned and operated by Joby Yobe and his cousin Jorge Alem, OBC has quickly established itself as a fixture of the local craft beer world.

To understand OBC, and the magnitude of what it has been able to accomplish, one has to understand Ojai and its surrounding area a bit first.
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