Profiled by Tom Becham
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Next year, looking for a way to offer haunting beer at your Halloween party? These are sold out this year, but save the link for when spooky season rolls around!
Please note: Wiccans are not necessarily “witches”- PGA
Wiccans flexed their muscles earlier this month by railing against the media’s treatment of Christine O’Donnell’s witchcraft revelations. Now, they’ve succeeded in getting the makers of Witch’s Wit ale to change their logo from a witch burning at the stake.
“Can you imagine them showing a black person being lynched or a Jewish person going to the oven?” she wrote. “Such images are simply not tolerated in our society anymore (thank the Goddess) and this one should not be, either.”
After being bombarded with emails, the brewery’s founder agreed to change the label. The once-ostracized witch community grows stronger every day! Won’t be long until we see campaign ads declaring: “I’m not a witch, but some of my best friends are.”
In case anyone is wondering why I would even care about this, it’s actually right up my alley. For decades I have been researching women’s history and the roles women have played in human cultural evolution. Brewing medicinal ales is one of the earliest and most widespread functions of the shaman-priestesses from all around the world. You have to think about ale or beer in a completely different way, in order to understand the sacredness it has represented for indigenous people everywhere. It has to do with ritual and primordial religion, drawing down the wild yeasts into a sacred cauldron and allowing them to do their alchemical work. Sometimes the local fermented beverage provides the only real nutrition people get during certain seasons; it’s full of vitamin B and other nutritious substances, all of which is enhanced and amplified by the fermentation process. It was always women who brewed the magical beverages, from Egypt to Sumer, from the Greek Maenads to the India Yoginis, and finally right down to the “witches” of medieval Europe. It was the Catholic Inquisition and the Protestant Reformation that put an end to women’s centrality in the brewing of the magical medicinal beers. The abbeys took over the brewing and changed the contents of beer from psychotropic to narcoleptic; the powers-that-be decreed that hops would be the only herb allowed in the beverages (because they don’t activate a sexual charge, but instead put you to sleep). And now, in the last decade, breweries in the United States and other places are bringing back the ancient recipes and processes for “microbrews” and fancy nutritious ales. Lost Abbey is one of those breweries, and they take a particularly ironic approach to the presentation of their various ales. I think someone just stepped over the line with Witch’s Wit and didn’t even realize it.
If you want to read more about the wondrous history of sacred fermentation, read Stephen Harrod Buhner’s Sacred and Herbal Healing Beers: The Secrets of Ancient Fermentation. The chapter on bees and bee products is one of my favorites.
The Goddess is Alive and Magic is Afoot! This is, after all, her most riotous season as we approach All Hallows Eve and enter the dark (winter) time of the year. Salud!
There has been a lot of hoopla this week over the image on a bottle of beer portraying a witch being burned at the stake. The label is on the Witch’s Wit beer produced by The Lost Abbey brewery. It’s a label that has been in place since 2008 and comes complete with a story depicting witches being persecuted for being evil.
This story apparently starts with a prominent member of the Pagan community coming across the label, then sharing her outrage over it with the online community. A community that promptly took up the cause and brought an email letter campaign against the brewery. Unfortunately, many of these emails contained insults, intolerance and hate themselves. At The Lost Abbey Brewery website, they quote one such letter: ” “Screw you, you fat ass beer slugging alcoholic Christian Ass Hole.” Surely this is not the way to get anyone to listen to us?
To tell the truth, I obviously dislike the horrible portrayal depicted in the art work. It’s completely not appropriate in this day and age.
Topic this edition: Witch Beer Really Isn’t Witch?
I usually love creative names. But I think Lost Abbey was wise when they decided to repackage Witch’s Wit…
When Professor Goodales contacted me and told me what he was planning for Halloween, I couldn’t resist. He knew as a Unitarian I might have the panache’ to contact those who complained about this label and offer, in advance, the site’s misgivings about using this story as portrayed by the media.
I must start by mentioning that I don’t believe any actual ill-intent exists towards Wicca or Wiccans on the part of the brewery. With the pun, multiple meaning, name “Witch’s Wit,” it has all indicators of being a joke: a bad one, admittedly. Should we therefore have a German style beer named “Lampshade Lager?” How about “Whipped Slave Bock?”
Continue reading “Brew Biz: Werts and All”
If you would like to own this beer mug by Halloween 2011, click…