Craft Brewers Should Target New Markets

Written by Wendy Culverwell for Portland Business Journal

The sky’s the limit for craft brewers.

Mintel International, a Chicago-based market research firm, doesn’t come out and say that, but it might as well have based on the conclusion of a statistics-packed report titled “Craft beers bubble over in popularity,” released just in time for the new year.

Mintel counsels craft brewers to target untapped markets by reaching out to women, young adults and Hispanics.
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