Written by John W. Miller for the Wall Street Journal
The 2011 Anheuser Busch-InBev shareholders meeting on Tuesday was never going to generate news. “We’ll have a press conference but you won’t learn anything,” a spokeswoman said.
First-quarter results are due to be presented on May 4, so the company didn’t want to jump the gun, although the so-called “quiet period” before earnings is a cultural choice, not the law.
What the company did want to talk about was its new alcohol-free drink, the Hoegaarden 0.0. The Real Time Brussels team agreed to taste-test a six-pack, as it did for the Jupiler Force.
Continue reading “Anheuser’s New 0%-Alcohol Beer”