Move to Los Angeles Could Tap Pabst’s Character

Some consider it “swill,” some “hip.”-The Professor

Pabst Blue Ribbon began its comeback 10 years ago and is now a favorite among hip urbanites. (Abel Uribe, Chicago Tribune / May 13, 2011)

Written by Julie Wernau for The Chicago Tribune

Pabst Blue Ribbon: the breakfast of Chicago hipsters. Old Style: beer of the Chicago Cubs. Schlitz: “The beer that made Milwaukee famous.”

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