Written by Jason Notte for thestreet.com
BOSTON (TheStreet) — Craft brewers who make low-alcohol beer and put their beer in cans seem to be ignoring history. In reality, they’re learning from it.
The trend toward low-alcohol “session beers” and cans instead of bottles can be a little troubling for anyone old enough to remember the direction American beer took in the late 1970s and early 1980s. When Pabst relaunched the Schlitz brand in 2008 and 2009, Schlitz senior brand manager Kyle Wortham lamented that the beer being sold under the brand’s name before the relaunch had suffered the same “death by 1,000 cuts” that had stripped Schlitz and brands such as Narragansett, Lone Star and others of their original flavor.
Continue reading “Cans? Low Buzz? What’s Up With Craft Beer?”