Written by Tom Becham for Professor Goodales
Let me begin this article with a complete non-sequitur. Americans seem to be able to accept even the harshest of criticisms if they come from people with British accents. Whether it be Gordon Ramsey, Jamie Oliver, Simon Cowell or even the Supernanny, it seems to go over better when delivered with a “BBC Standard” intonation, or even an East End London working class accent. So, while you’re reading this article, pretend that I sound like I’m from Cambridge. Or even the slums of Manchester. Chances are, being Americans, none of us will know the difference anyway.
I believe we may be in the middle of a “craft beer bubble” similar to the dot com and real estate bubbles. I don’t have anything other than circumstantial evidence and intuition to support my assertion. I also admit that there are certain factors which might mitigate against my conclusion. I certainly hope I’m wrong. But don’t be entirely surprised if I’m not. In short, I think we will soon witness another large contraction of the craft beer industry, as was witnessed in the ’90s.
Why would I say that?
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