The Beer Nut: Stone Brewing Co. Now Has a Book

Written by Norman Miller for GateHouse News Service and milforddailynews.com

The Stone Brewing Company brews brash, hoppy, bitter and big in-your-face beers.

Now the founders of the Escondido, Calif., brewery and its public relations director have written a book that details Stone’s history and discusses the various beers. It also includes homebrew recipes for a number of beers, as well as recipes for different dishes from the Stone Brewing World Bistro & Gardens.

“The Craft of Stone Brewing Co. Liquid Lore, Epic Recipes, and Unabashed Arrogance,” by Greg Koch, Steve Wagner and Randy Clemens, was released last week.

The book itself is a beautiful hardcover. Published by Ten Speed Press, the 201 page book retails for $25. It’s also full of quality, glossy photos — a perfect coffee-table book.

“Things are almost universally better when people do something the way they think it should be done,” said Stone co-founder and CEO Koch, who founded the brewery in 1996 with Wagner.

“Brewing tasty beer in our particular way; taking advice and supporting our vision; sharing the story of our unique style of success … that’s why Stone has been such a fast-growing company for so long.”

“The Craft of Stone Brewing Co.” is split up in four separate parts. The first part includes A Story Called Stone, which tells the history of the brewery and how Koch and Wagner came together to form it.

Want to read more? Please click…

HERE

The Evolution of Pabst Blue Ribbon’s Beer Advertising

From sloshspot.com. Author not credited

Pabst Blue Ribbon, also known as PBR, is the most famous product of the Pabst Brewing Company, and incidentally, my favorite beer. Known by a few different names (Pabst Best Select and Pabst Select), before its current PBR moniker, PBR has been around since 1882. A while back I realized that I don’t think I’ve ever seen, watched, or heard a PBR advertisement though. I know the brand had experienced a cult renaissance during the last decade or so, and that my grandfather used to drink it when he was my age, but that was about it. A friend of mine showed me a vintage Pabst ad from the forties and, because it was so seemingly ridiculous, it made me wonder how these advertisements (and alcohol marketing as a whole) had evolved over the years. I’ve included some advertisements from the last century, as well as my commentary on what I believe the marketing approach was at that time so that we all can enjoy the evolution of this beloved brand.

Want to read more? Please click…

HERE