Craft Beer of the Day – Snow Day by New Belgium

Written by E.D. Kain for forbes.com

Back in 2003 I lived with my then-girlfriend (now-wife) in Denver, CO not terribly far from the New Belgium brewery up in Fort Collins.

That winter there was a snow storm that ground the city to a halt. And not just Denver, but the entire foothills stretch from Colorado Springs in the south to Fort Collins in the north. Some areas had several feet of snow, others had even more.

The city was shutdown. All the roads were closed to everyone except emergency and police vehicles. Nobody went to work. I’ve since only seen one storm that even came close, and that was two winters ago in Northern Arizona.

All of which brings me to Snow Day, the new winter ale from New Belgium, a brew which took its inspiration from that very same storm in 2003:

“In 2003, we had a massive 37-inch snowstorm over two days in Fort Collins. Everything shut down for a couple days – no work, no school, no cars. The only way you could get around was by ski or toboggan. When we began brewing Snow Day, we looked to this one storm for inspiration. The dark characters of the malt bill reflect the dark stormy sky at the beginning of the snowfall. But on the third day, the sun broke through and everything was glorious! The name Snow Day evoked joyful freedom. Everyone remembers waiting for the school report as little kids. When you heard your school was closed, you suddenly had all day to play in the transformed, white landscape. Well, that’s the kind of emotion we put into this beer.”

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