Picture courtesy zooqini.com
Written by David Ranii for newsobserver.com
Beer Prophet is an app for the iPhone and iPad that sells for 99 cents and was created by a quartet of Triangle entrepreneurs. What it does is recommend beers you’re likely to enjoy based on your past preferences. And you can continuously update your taste profile by making entries about your likes and dislikes in a personal beer journal as you give new brews a try.
“The more you use it, the better it becomes for you,” said John Federal, who has worked on Beer Prophet. Federal’s day job is manager of American Brewmaster, a Raleigh store that caters to people who make beer and wine at home.
Beer Prophet grew out of a conversation that Pete Pagano, owner of Tir Na Nog Irish pub in downtown Raleigh, had with a friend. They were discussing how to best serve customers seeking suggestions of what beers they would like based on the brews they already know they like.
Pagano and his buddy recruited two tech-savvy friends and formed Zooqini, the company behind Beer Prophet. Each of them is an equal partner in the business, but for now the others prefer not to be named, Pagano said.