Written by Donna Goodison for Bostonherald.com
Samuel Adams is giving its social network a say in the brewing process by crowd-sourcing a beer.
Using the “Crowd Craft Project” app, Facebook fans can determine the color, clarity, body and character of the malt, hops and yeast for the collaborative ale, which will make its debut during the South by Southwest Interactive Festival in Austin, Texas.
“We’re reaching out to our Facebook fans to engage them at the beginning of the beer-marking process, asking them for their ideas on what their perfect beer would be,” Sam Adams brewer Bert Boyce said. “We’ll put that input together and we’ll brew a beer for them.”
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