How to Succeed When Trouble’s Brewing: A Historical Perspective on Prohibition and Craft Beer

Written by Ken Carman for Professorgoodales.net

Like any business, brewing beer has ups and downs. And sometimes changes in society can cause a lot of trouble; especially when a business is unwilling to adjust: go with the flow. This is the story of one brewery and how it survived times when brewing beer hit major crossroads: Prohibition… and a steadily changing market: skewing towards craft beer. Not just “survived,” but did so “with ‘style.'” And “styles.” (Pun intended.) This is also the story of a family business; a family business willing to change, experiment, alter and innovate their business plans. And the story of a brewery that went with the ever-increasing nationwide flow of craft beer; go with the flow instead of against it. And go with that “flow” in a bold, aggressive, way.

Thanks to Fred Matt and a very special thanks to Meghan Fraser of Saranac for help with this article. Images courtesy Meghan Fraser and Saranac, except High Peaks Imperial six pack image courtesy Wegmans.com

All across America breweries were going out of business. Surviving breweries were trying to find some way, any way, to stay in business.

Their product had been outlawed.

Recently there has been a spat of Prohibition stories in the brew-based press, and mainstream media, due to the anniversary of its repeal. But a question sometimes left unasked is, “How did some survive?” And these stories rarely, if ever, talk about how Prohibition wasn’t the only historical beer-mageddon traditional, older, long-lived breweries have had to face in America…
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Maui Brewing

Here at Professor Goodales we treasure the work our columnists do, so we are starting a new feature. Once in a while, we will walk through the vast digital warehouse, not unlike where they stored the Ark in Indiana Jones, and republish an occasional archived article. This is our first archived edition…


Restaurant pictures courtesy various posters at Yelp.com

Written by Tom Becham for Professor Goodales

Picture courtesy traveldk.com

When a friend calls you and says, “I’m booking a week in my time share on Maui. If you and your wife can meet me there, you’ll have a place to stay,” what do you say? You bloody well say “YES!”

That’s how Kim and I came to be on Maui very recently, and visit the Maui Brewing restaurant and pub.

I really wanted to love Maui Brewing. I wanted to title this piece something like “Heavenly Beers in Paradise”. I mean, how could you be on Maui and not be incredibly positive about everything?
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