Big Beer Moves Into Small-batch Space

A Column written by Tim Logan for

All puns aside, craft beer is hopping.

Sales of more-flavorful, all-malt brews have surged at a double-digit clip the past few years.

So much so that fast-growing labels such as California’s Lagunitas and Colorado-based New Belgium are planning new breweries to serve national markets. Meanwhile, little brewpubs have popped up left and right — at least six have opened in St. Louis in two years — churning out small-batch servings of porters and pale ales, and building an image of a sector full of scrappy entrepreneurs.

Now, increasingly, Big Beer is getting into the act as well, buying and building craft labels, then plugging them into their huge marketing and distribution networks.
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