It is a deceptive beer, with its golden pour topped by a white head. The aroma is fresh grain and herbal hops. All in all, it looks and smells like a European pilsner.
So it was disorienting when the first flavors of chocolate and coffee were discovered. Not unpleasant, mind you, but I kept going back and forth between the aroma and taste, and once again marveling at the ingenuity of brewers.
FOX, Miller/Coors and InBev all yammering and one suing regarding “truthfulness?” Comedy and irony thy name is MEGA brews and FOX-PGA
What does it really mean to have the “world’s most refreshing can?” Well, we are about to find out.
The gauntlet has been set for whether or not a new aluminum innovation from Coors really offers beer drinkers a “smoother, more refreshing pour” from the “world’s most refreshing can.”
The contender: the King of Beers. Coors’ rival company Anheuser-Busch, the North American unit of A-B InBev and brewer of Budweiser and Bud Light, has filed an official complaint with the Nationall Advertising Division of the Council of Better Business Bureaus about the truthfulness of Coors’ advertising campaign.
Even so, if you have one pint too many, you’ll be writhing in pain the next day because of nausea and headaches. Is there a way to drink your beer without the fear of the morning hangover?
Ben Desbrow, inspired by the beer-sports connection, ran an experiment to see how beer affected the balance of fluids in the body. Desbrow, a researcher at Griffith Health Institute in Australia, examined whether making beer more like Gatorade and adding some electrolytes would mitigate its alcohol’s tendency to dehydrate people who drink it.