I don’t normally do this, but here it is. I write a weekly newsletter. The weekly digest of beer news is prefaced by some of my musing. Like this. For whatever reason, I decided to post this one on the blog.
We’re Gonna Need a Bigger Boat
They’re calling it 20-by-20. It is part of a craft beer mission statement. It’s a craft beer forecast. Here’s what it’s about.
The numbers are a bit hard to find and figure, and nobody wants to go on record, but last I heard, craft beer accounted for just 7 or 8 percent of overall beer sales in the USA. That’s a national number. Here in the Seattle area, that number is closer to 30 percent. I digress. Although 7 or 8 percent may not seem like a very impressive number, consider the fact that America spends almost $100 billion on beer each year. The Brewers Association (a national organization representing the craft beer industry) recently issued a new mission statement. The BA believes that by the year 2020 craft beer will account for 20 percent of overall beer sales in the USA: 20-by-20.
Pours a hazy golden color with a slight orange blush on it when held to the light in the room. Fat head of off white foam that fell slowly enough and left lace and a small ring.
Nose is lemon, lemon peel and some spicy rye. A powdery and perfume-y floral and a bit of spice. It has a juicier fruity scent that reminds me of orange but it’s hard to place. Citrusy.
The taste is sharp and bold. Dry bread-y rye with a touch of spice. The citrus is powerful and the sweeter fruitiness is juicy and laid into the beer. The finish is slightly sharp with a bit of bitterness. Mouthfeel is creamy and a bit of bitter to last.
This is a strong beer for only 6 percent and the flavors are bold and uncompromising.
Serving type: bottle.
Welcome to the PGA beer rating system: one beer “Don’t bother.” Two: Eh, if someone gives it to you, drink. Three: very good, go ahead and seek it out, but be aware there is at least one problem. Four: seek it out. Five: pretty much “perfecto.”
Maria Devan lives in Ithaca, NY and is frequent reviewer of beer and a beer lover deluxe.