Sam Adams Founder: Beer is More Than Just “Cold, Fizzy and in a Can”

Men drinking beer

 

The craft beer boom, which can and has been attributed to millennials, has been kind to brewers like Samuel Adams, which have been brewing craft beers for the past 30 years – when millennials weren’t even born.

The increasing interest in craft beers hasn’t gone unnoticed by beer giants like MillerCoors and Anheuser-Busch. As a result, the two companies have tried their hands at scooping up a part of the market for themselves – MillerCoors’ with Blue Moon and Anheuser-Busch with Shock Top. Their efforts haven’t been for nothing. According to Moody’s, Shock Top is the fastest growing craft beer. Similarly, the number of Americans drinking Blue Moon doubled in the last four years. And while many fans of real craft beers – those brewing 6m barrels a year or less – argue that those aren’t real craft beers, semantics matter little when it comes to sales.

It’s hard to compete with companies like that when it comes to production, admits Jim Koch, founder of Boston Beer Company, which brews Samuel Adams beers. Boston Beer Company has 1,000 employees and trains them to be cicerones, meaning they are to beer what sommeliers are to wine. Koch talks about making beer for creativity, quality and taste – throwing in rose hips and other garden-scented ingredients into a spring beer and expanding product offerings.

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Beer Profile: Elysian Savant IPA

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Profiled by Maria Devan

Beer-Profile1-258x300 Pours an orange color, cloudy and with a dark melon like hue from deep within it. Fat creamy head of khaki foam that left plenty of clinging lace.

Nose is tropical fruit and citrus. Light fresh orange on passion fruit. No pine in the nose until it warmed a bit then it was earthy pine needles. A beautiful scent of brown sugar for malt.

Taste is outrageously good. The fruits are juicy and a bit tart too so they fully engage the palate. The earthy pine is light and the the malt becomes a soft light caramel.

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Welcome to the PGA beer rating system: one beer “Don’t bother.” Two: Eh, if someone gives it to you, drink. Three: very good, go ahead and seek it out, but be aware there is at least one problem. Four: seek it out. Five: pretty much “perfecto.”

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meMaria Devan lives in Ithaca, NY and is frequent reviewer of beer and a beer lover deluxe.