The SJPorr Challenge: a Home Brewer’s Chance at International Acclaim

Brad Alford

Written by Maria Devan for Professor Goodales

The SJPorr challenge is the hottest ticket in home brewing right now. Several years ago some home brewers from youtube created the SJPorr Experiment. It was meant to be an educational and fun way to discover the attributes of different ingredients with everyone brewing the same basic beer only with slight variations. Then they would trade beers and compare. The challenge has evolved over the years and this year they have the biggest participation ever and on an international scale. I spoke with a terrific home brewer and youtuber Brad Alford about what it’s like to be a home brewer and to be involved in this years SJPorr challenge.

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BrewDog “Apologizes to Portman”

BrewDog apologises to Portman Group for ‘not giving a shit’ over marketing rules breach

BrewDog has issued a ‘formal apology’ to The Portman Group after the independent complaints panel found that the craft brewer had encouraged anti-social behaviour and binge drinking with its Dead Pony Club ale advertising – in breach of the alcohol marketing code.

Expressing ‘indifference and nonchalance’ at the ruling BrewDog went on to attack double standards in the industry which protect ‘gigantic faceless brands’ and stymie ‘creativity and competition’.

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