The Lagunitas Brewing Company of Petaluma, CA and the Heineken Brewing Company of Amsterdam, Holland today announced that they have entered into a powerful new partnership, which will allow Lagunitas to export the exciting vibe of American Craft Beer globally.
HEINEKEN and Lagunitas will form a JOINT VENTURE and Lagunitas will continue to operate independently in the US and abroad, maintaining the integrity of its brews and culture. Tony Magee, founder of Lagunitas, will remain at the helm, with the same leadership and staff, same brewers, same recipes and same suppliers and distributors helping to drive the brand forward.
Both companies will benefit from the partnership. HEINEKEN provides Lagunitas with a global opportunity to present its beers to new communities and Lagunitas provides HEINEKEN with the opportunity to build a strong foothold in the dynamic Craft Brewing category on a global scale, a category that is growing in popularity almost everywhere now.
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Profiled by Maria Devan
Saranac Oktoberfest. Original and quite to style. Color is perfect. Bright clear beer with a cream colored head that was on the fast side to fall but left some spots and streaks of lace. Clean nose with a slight malty aroma. Taste it soft creamy malt. The hops in this one show only a swift cool breath of herbal as they finish the beer . On the nose though the perle shows off a hint of spice. There is a tiny balancing bitterness. A touch thinner than some other oktoberfests in the finish. Saphir hops show you a pleasant moment of citrus juiciness in the swallow but they do not outdo themselves or the beer with it.
The reason I was a bit stingy in the taste category and overall is because there is a touch of hops bitter that finishes this beer. It’s not that much but it does make it appear thinner. Also that citrus taste brought the rating a touch lower.
Welcome to the PGA beer rating system: one beer “Don’t bother.” Two: Eh, if someone gives it to you, drink. Three: very good, go ahead and seek it out, but be aware there is at least one problem. Four: seek it out. Five: pretty much “perfecto.”
MAAAAAAARIA……………. THERE ONCE WAS A BEER REVIEWER NAMED “Maria!”
Kroger is, of course, the BIG boy on the block in the south. Question being: “Will this make it to Nashville, Chattanooga, Clarksville, southern KY, etc. As residents well know, Kroger takes a while to compete seriously with trends like this, and seems quite reluctant. They finally gave in Nashville when Publix didn’t just go away, like previous attempts to go up against the big boy. In the Dayton/Cinci area, part of this articles commentary, they have long had to compete with the likes of Meijers and local beloved: Dorothy Lane -PGA
Kroger is tapping in-store beer stations and tastings in the supermarket chain’s latest push to drive customer traffic.
This fall, customers will be able to buy or bring in their own growlers to fill with craft beers fresh from in-store taps at the new Kroger Marketplace in Oakley as well as the Harper’s Point Kroger store in Montgomery. The stores will establish busy schedules of weekday and weekend tastings for craft beer aficionado as well as the curious and thirsty.
More stores in the Cincinnati-Northern Kentucky-Dayton market are also on tap to get the taps, including the Corryville replacement store next year and the Anderson Township Marketplace by 2017 as part of a remodel. Kroger also plans to serve wine at the beer taps stations.
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