Craft beer consumers “tired of choice” – Anheuser-Busch InBev CEO Carlos Brito

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Anheuser-Busch InBev CEO Carlos Brito has suggested that the US explosion in craft beer brands may be nearing an end, saying that consumers “get a bit tired of choice”.

Brito, whose company has corralled a selection of leading craft brewers into its distribution network, also said retailers have realised they they cannot keep pace with the continued enlargement of the craft beer category. “There’s only so much shelf space that you can share and cold box that you can spilt,” Brito said.

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