We have all read the caveats offered by those who sold Wicked Weed to InBev. Here’s another perspective-PGA
Dear Rick, Ryan, Luke and Walt,
Let me start by saying I loved working for you. For four years I looked up to your business acumen and craft beer concepts. I was proud to wear, serve and represent Wicked Weed. I enjoyed going to work for a man who knew my name and a company that seemed to echo my personal values and those of Asheville.
How quickly it all changed. I left in December citing an increasingly corporate atmosphere and a declining quality of food. The company I signed on to work for would not have tried to marginalize my health coverage for its bottom line. Ultimately this is why I left.
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Let’s be real, for a moment…
Mexican lagers, in general, are crap beers. I hear people, fresh back from their trip to Cabo or Puerto Vallarta or Cozumel or one of the less-famous Mexican resort towns, seriously comparing the relative virtues of Modelo vs. Corona vs. Indio vs. Victoria vs. Pacifico and it just…makes me tired. I remember similar conversations I sat through, patiently, years ago in Greensboro, before there were Indie breweries, when friends of mine were debating Bud and Bud Light, Miller vs. Coors, Pabst and Keystone. I rarely said anything but I can vividly remember thinking, “This is like comparing Tap Waters of Many Places”, because whatever differences actually were present in those beers were usually the result of the person’s memories that attach to them, rather than anything significant in the bottle.
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