Brew Biz: Werts and All

Considering the InBev buyout and all the noise created, doesn’t this label seem a tad mega brew ironic? Courtesy Carolina Brew Review.

The Topic: How Much Wicked in Wicked Weed?

 Ken Carman is a BJCP judge; homebrewer since 1979, club member at Escambia Bay, Salt City, Clarksville Carboys and Music City Homebrewers, who has been writing on beer-related topics and interviewing professional brewers all over the east coast, for over 15 years.

Written by Ken Carman

 Millie and I stopped by Wicked

NOT an InBev, or Wicked Weed, product… yet?
Weed maybe 5 years ago. Enjoyable, a little nuts, crazy busy. I even brought some to Beaver River Station, NY for my annual beer tasting, and some for relatives at a reunion in Rehoboth, Delaware.
 A lot of the craft community is also going nuts, but not in a good way, about Weed being bought by InBev. You would think they had traded their soul to Satan, and I don’t disregard the possibility that in the future that may prove to be the case. But maybe not as of right now.
 I’m here to provide a little perspective, some of it more positive than naysayers would ever consider, some worse than those who shrug this off would admit too.
 There’s already been an internet war of sorts where brewers/employees published a rant about how things would just get better and InBev would not interfere and only help them. This was countered by a former employee saying he quit because things had already headed into cost cutting/care less about the staff-land. (Possibly in preparation for mega purchasing them?) To be clear he said he was still proud to have worked there, it wasn’t sour grapes, but just that he need things they were cutting; like health benefits. He also felt the employee friendly atmosphere was disappearing due, in part, to bean counter counting. Continue reading “Brew Biz: Werts and All”