Zima. According to Wiki it was brought back in 2017 and 2018 but, “It did not return in 2019.”
Ken Carman is a BJCP judge; homebrewer since 1979, club member at Escambia Bay, Clarksville Carboys and Music City Homebrewers, who has been writing on beer-related topics and interviewing professional brewers all over the east coast, for over 20 years.
The Topic–Trends: The Good, the Bad, the Yucky
Remember Zima? Don’t you wish you could forget? Some dare called it a MALT beverage.
There have been all kinds of trends over the years. I suppose Billy Beer might have been called “a trend.” When they vended out the brewing for Billy Beer the name became a curse. But it really depended on who brewed it. For the time the one brewed by FX Matt out of Utica, NY, was actually sort of an IPA for its time. Not bad. Not incredible, but better than a lot of the Bud clones that dominated the market in the mid 70s. Who knows, if some of the others had been better maybe the hop trend might have had an earlier start.
But I’m really writing about trends that have homebrewer and pro-brewers going hop crazy, hazy hop crazy, sour crazy, brett crazy (While calling it all sour: really?) and lactobacillus crazy. (The short list.)
Lacto is a good example of one of the negative sides to trends. Many I have had aren’t really definable by any style, except a non-existent one called “lacto soup.” Continue reading “Brew Biz: Werts and All- Trends”