FOX, Miller/Coors and InBev all yammering and one suing regarding “truthfulness?” Comedy and irony thy name is MEGA brews and FOX-PGA
What does it really mean to have the â€œworldâ€™s most refreshing can?â€ Well, we are about to find out.
The gauntlet has been set for whether or not a new aluminum innovation from Coors really offers beer drinkers a “smoother, more refreshing pour” from the “world’s most refreshing can.â€
The contender: the King of Beers. Coorsâ€™ rival company Anheuser-Busch, the North American unit of A-B InBev and brewer of Budweiser and Bud Light, has filed an official complaint with the Nationall Advertising Division of the Council of Better Business Bureaus about the truthfulness of Coorsâ€™ advertising campaign.