I donâ€™t normally do this, but here it is. I write a weekly newsletter. The weekly digest of beer news is prefaced by some of my musing. Like this. For whatever reason, I decided to post this one on the blog.
Weâ€™re Gonna Need a Bigger Boat
Theyâ€™re calling it 20-by-20. It is part of a craft beer mission statement. Itâ€™s a craft beer forecast. Hereâ€™s what itâ€™s about.
The numbers are a bit hard to find and figure, and nobody wants to go on record, but last I heard, craft beer accounted for just 7 or 8 percent of overall beer sales in the USA. Thatâ€™s a national number. Here in the Seattle area, that number is closer to 30 percent. I digress. Although 7 or 8 percent may not seem like a very impressive number, consider the fact that America spends almost $100 billion on beer each year. The Brewers Association (a national organization representing the craft beer industry) recently issued a new mission statement. The BA believes that by the year 2020 craft beer will account for 20 percent of overall beer sales in the USA: 20-by-20.
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