Why A Brewer Might Up the ABV of Their Beer

Green-Flash-Hop-Head-Red-2014-225x108Earlier this week, Green Flash Brewing officially disclosed that it has tweaked the recipes of two of their flagship beers, Hop Head Red and West Coast IPA. While it’s not uncommon for brewers to make slight changes, whether it be hop substitutes or a minor change in malt bill, when a brewer boosts one of it’s beers from 7.0% abv. to 8.1% abv., the wheels in my head begin turning.

From Green Flash’s memo this week, and their memo announcing packaging changes, here are the reasons outlined why Hop Head Red and West Coast IPA were tweaked:

  • “In response to your demand for flavorful and extreme IPAs, we have boosted the flavor profiles..”

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