Written by Franz Hofer for A Tempest in a Tankard
Coke or Pepsi. Bud, Miller, or Coors. Many a craft beer aficionado has railed against brand loyalty, criticizing the consumption of advertising over whatâ€™s in the bottle. And rightly so.
But a specter haunts the craft beer world â€“â€“ the specter of style loyalty. A chicken in every pot and an IPA in every fridge is one thing. Entire lineups of IPAs?
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