Full Sail: Rejuvention!

One of the lesser known facts about yours truly is that, for several years, I worked as an ad agency creative director back in North and South Carolina (I have an online portfolio, if anyone’s curious…and, if you are, seek professional help) doing primarily copy but also a LOT of design. I don’t do it much anymore and I don’t broadcast the fact but I still do the occasional piece of design, mostly for Washington wineries. But that experience has forever made me a HUGE fan of great design work and I’ve been known to be nosy enough to drop am email to a winery or brewery that’s suffering from an especially bad label and say, “Uh, dude, your graphics need some help.”

Graphics say a lot about a business – any business. And one that’s primarily centered on aesthetics, like beverage makers, has a real NEED for some design that speaks about the products and the people. Last week, I got a beautiful box from my pals at Full Sail Brewing. It was simultaneously a glimpse at their all new, gorgeous packages and a retake on the line of their core beers.


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